Searching and booking for hotels located here in Gensan was hard in previous years. It is only in recent years when major hotels decided to finally get their own websites. Even travel websites do not have any hotel for Gensan unlike Manila hotels.
Not surprising, though, because, in the first place, and no offense meant to the Generals and local tourism offices, Gensan was not and still is not a tourist destination like say, London Hotels. These has changed, though, and now, if you search for gensan hotels, there are a lot of entries already for hotels in General Santos.
There are several problems though. One, the travel websites do not actually have contracted rates with the hotels in gensan. Meaning, either their rates are not right for the hotel they are selling or, if you do book, the chance that the booking will progress is far-fetched. Second, the hotel’s own websites do not rank well in search engines. I honestly think that that should be a consideration when putting up your own website. They do have websites but are miles away from the first page to be of any value. Three, even hotels’ email addresses used for reservations or indicated in their websites are not monitored on a daily basis for inquiries. The possibility of a booking being lost because of lack of diligence in checking mails is very high. Sometimes, you don’t get a reply at all! I know because I have tried sending inquiries to their email addresses. If you ever try searching and booking for say, Bangkok hotels, you will know the difference! It is also another issue altogether that hotel rates for gensan hotels are not as travel agent-friendly as you’d wish them to be.
Bottomline is hotels have to decide whether they want bookings or not. They have to realize now that they cannot depend for local bookings entirely and that there are potential sources of bookings if only they will open their eyes.